With new ways of collecting customer journey data, lots of opportunities arise to get insights and guidance beyond the store level. Store layout and shelf design analysis can reveal how well customers are engaging with the store and can help to implement optimization strategies that will improve customer experience and conversion. Specific customer segments can be analyzed in terms of their shopping behavior, product associations and navigation patterns.
At ML6, we accompany retailing companies on a track to collect, process and analyze in-store customer journey data. We are experienced with the large volumes of data that arise in these scenarios, and provide actionable insights through dashboards and reports.